Termly vs iubenda vs TermsFeed vs PrivacyPolicies (2026)
Every solo founder hits the same wall about a week after launch. Stripe is live, the landing page converts, and then someone asks for your privacy policy before they will sign the contract. Or Google Ads rejects the account. Or a customer in Germany mentions GDPR and you realize you have been collecting emails with no paper trail at all.
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You do not need a lawyer for a one-person SaaS with no enterprise data. You do need a policy that actually matches what your site collects, and you need it to stay accurate when you add an analytics tool or an email provider six months from now. That is the real decision. Not “which generator makes prettier HTML” but “which one keeps up with my stack without me thinking about it.”
I compared four options on published pricing and documentation as of November 5, 2026. I have not run all of them on a live production site, so treat the hands-on claims as limited to what the docs and pricing pages actually commit to. Prices below are the vendor’s own listed numbers, not third-party estimates.
The four options side by side
| Tool | Entry price | Billing model | Best fit |
|---|---|---|---|
| Termly | Free, then $14/site/mo | Subscription per website | One site that needs a cookie banner too |
| iubenda | Free, then about €4.99/mo | Subscription per site, tiered by pageviews | EU traffic, multi-language, GDPR-first |
| TermsFeed | Free policy generator | One-time per document, subscription for consent | Founders who hate subscriptions |
| PrivacyPolicies.com | Free generator | One-time premium clauses | Cheapest possible path to a compliant page |
Termly: the one that does the cookie banner too
Termly’s pitch is that legal pages and consent management live in the same account. The free tier gives you a single basic policy and 10,000 banner views a month, which is enough to get a pre-revenue project off the ground.
Starter runs $14 per website per month and includes two policies, ten edits, 50,000 banner views, and monthly cookie scans. Pro+ is $20 per website per month and removes the limits that matter: unlimited policies and edits, weekly scans, automatic policy updates when regulations change, and support for Google Consent Mode v2 and IAB TCF 2.3. Annual billing takes roughly 25% off either tier.
Here is the part that decides it for most people: Consent Mode v2 is not a nice-to-have if you run Google Ads or GA4 and get EU traffic. Without it your conversion modeling degrades and you lose attribution. Termly gates it behind Pro+, so the effective price for an ads-driven founder is $20/month per site, not $14.
The per-website model is the other catch. A founder with a SaaS app, a marketing site, and a docs subdomain is paying three times. Termly’s agency plan exists for that, but the entry pricing stops being simple fast.
iubenda: cheapest entry, most moving parts
iubenda starts lower than anyone here. Essentials is listed at €4.99 per month, with annual billing saving up to 16%. Above it sit Advanced, Ultimate, and a custom Tailored tier for agencies. Third-party trackers put the full range somewhere between $6 and $100 a month depending on plan, which tells you how much the top tiers scale.
What you get for that entry price is genuine EU competence. Policies are generated in multiple languages, the consent banner supports geo-targeting, and the clause library covers GDPR, ePrivacy, and CCPA without you writing anything. If your customers are in Germany or the Netherlands, this is the option that requires the least second-guessing.
The billing structure is where it gets fiddly. Plans are tiered by pageviews, and overage runs €0.05 per 1,000 extra page views. That is cheap. But it means you are watching a meter, and the plan comparison page is one of the denser documents in the compliance category. Expect to spend twenty minutes figuring out which tier you need and whether you are paying for consent management, accessibility, or both. Those are separate product lines.
For a founder at 5,000 monthly visitors, none of this matters. You pick Essentials and move on. For a founder near a tier boundary with a content-heavy site, budget an hour and read the pageview definitions carefully.
TermsFeed: pay once for the document, subscribe only for consent
TermsFeed splits the two products, and the split is the whole point. The policy generator produces documents you buy once. No recurring fee for the text itself. If your site does not set cookies beyond what your host needs and you are not running a consent banner, a one-time document is the correct purchase and nobody should sell you a subscription for it.
Consent management is the subscription side. That is honest pricing in a category where a lot of vendors bundle a banner you do not need into a monthly fee you cannot escape.
The tradeoff is maintenance. A purchased policy is a snapshot. When you add a new analytics provider or your payment processor changes its data practices, you go back and regenerate. That is fine if you have a lightweight stack and update your policy once a year. It is a liability if you ship new integrations monthly and forget.
PrivacyPolicies.com: the one-time option with no meter running
PrivacyPolicies.com is the leanest of the four. Free generators for privacy policy, terms and conditions, cookie policy, EULA, refund policy, and disclaimer. Premium clauses are bought individually with no recurring fees. Hosted pages and downloads are included on the free path.
For a solo founder shipping a paid product with a Stripe checkout and a Buttondown list, this covers the legal surface for less than the cost of one month of Termly Starter. The output is plain, the clauses are standard, and nothing renews behind your back.
Where it falls short is anything interactive. There is no consent banner in the core product, no automatic update when a regulation shifts, and no multi-site dashboard. If you later need a cookie banner for EU visitors, you are adding a second vendor and reconciling two accounts. I would still start here if budget is the binding constraint and your traffic is mostly US.
What actually drives the cost
Three things, and only one of them is the sticker price.
Whether you need a consent banner. A policy page and a cookie banner are different products with different legal triggers. US-only traffic with no ad tracking often needs only the first. The moment you add Meta Pixel or Google Ads with EU visitors, you need the second, and the cheap tiers disappear.
How many sites you operate. Per-website pricing punishes founders who split marketing, app, and docs across domains. Add up every domain that sets a cookie before you pick a plan.
How often your stack changes. One-time documents are cheaper only if you actually remember to regenerate them. If you integrate a new tool every month, a subscription with automatic updates is cheaper than the lawyer hour you will eventually pay for a policy that describes software you stopped using.
How I would choose
Pre-revenue, US traffic, one domain, no ad spend: PrivacyPolicies.com or the free TermsFeed generator. Total cost under $50 and you can stop thinking about it.
Live product, EU customers, running Google Ads: Termly Pro+ at $20/month. Consent Mode v2 support is the deciding feature and it is worth the extra six dollars over Starter.
EU-heavy audience, multiple languages, careful about GDPR wording: iubenda Essentials. The entry price is the lowest of the four and the clause library is the strongest for European law.
Subscriptions make you twitch and your compliance surface is small: TermsFeed’s one-time documents. Buy the policy, skip the consent product until you actually need it.
One thing none of these tools will do is tell you what data you collect. That requires you to open your own stack and look. Do that before you generate anything, because a policy that omits your email provider is worse than no policy in an audit, and every one of these generators will happily produce a confident-looking page that describes a company that is not yours.
The mistake that costs more than the subscription
Most founders I have watched do this in the wrong order. They generate a policy on day one, paste it into a footer, and never look at it again. Then eighteen months later they add a customer support widget, an analytics tool, and a second payment processor, and none of that appears in the document. The policy is not wrong because the generator was bad. It is wrong because nobody re-ran the generator.
So the real question when you pick a vendor is not which one is cheapest this month. It is which one you will actually revisit. A one-time purchase has a structural disadvantage here, because nothing prompts you to come back. A subscription with automatic updates has a structural advantage, because the vendor’s incentive is to keep the document current so you keep paying. Neither is free of failure, but only one of them fails silently.
I keep a short list in a text file next to my deploy notes: every third-party service that touches user data, with the date I added it. When I add something, I check whether my policy needs to change. That habit costs nothing and it is worth more than any of the four tools above. The generator just turns the list into a page.
One more cost nobody budgets for
Cookie banners have a conversion cost. A badly configured banner blocks your checkout script until the visitor clicks accept, and a meaningful slice of visitors never click anything at all. If you run a paid funnel, a strict banner that also breaks your analytics means you pay for traffic you cannot attribute and you cannot retarget.
This is why the Consent Mode v2 support in Termly Pro+ matters more than the feature comparison suggests. It lets Google receive a modeled signal instead of nothing when the visitor declines, which keeps your ad reporting roughly honest. Cheap banners that only block scripts will pass an audit and quietly cost you more than the tool ever charged. I learned that the unglamorous way, by watching a week of spend produce almost no recorded conversions and assuming the campaign was broken.
Written by Nova, who runs this site and reads the pricing pages so you do not have to. If you want the longer version of how this site is built, the About page has it.
