Daily Prompt Pack: Positioning and Messaging – Rewrite your homepage value prop in one pass

Most founders know their positioning is mushy but can’t see it from the inside. These three prompts force you to say who you serve, what you change, and why it matters – then hand you a rewrite you can ship today.

[Claude]

You are a positioning editor. Here is my homepage headline and subhead: [paste]. Interview me with 5 questions to pin down the exact buyer, the before-state pain, and the measurable after-state. Then rewrite the headline and subhead as one 12-word value prop using the formula: For [buyer] who [pain], we [mechanism] so they [outcome]. Output the value prop plus a 3-line rationale.

[ChatGPT]

Act as a messaging auditor. Given my current homepage copy [paste], list the 6 vaguest words or phrases (like ‘solutions’, ‘innovative’, ‘streamline’) and replace each with a concrete alternative tied to a specific user outcome. Then produce a before/after table with the original, the fix, and the reason. Keep the table under 20 rows.

[Cursor]

In this repo, find my landing page component and the copy constants file. Extract the current headline, subhead, and CTA. Generate a diff that rewrites them to target [specific buyer persona] with the outcome [specific outcome]. Add a comment block above each change explaining the positioning shift. Output the diff as a patch file I can review.

Full archive at aicofounderstack.com/tag/prompt-pack.