Daily Prompt Pack: Positioning and Messaging – Find the One Sentence Buyers Repeat Back

Most positioning work dies in a slide deck because the team wrote it for the team. Today we flip that: three prompts that pull the wording straight from buyer language and test it against real ones.

[Claude]

I run a B2B scheduling tool for dental clinics. Here are 6 raw quotes from sales calls (paste them). Extract the exact nouns and verbs buyers use to describe their problem, then write 5 positioning sentences using only their vocabulary. Mark each with the phrase it came from. Do not use words none of the six said. Output a table: sentence, source quote.

[ChatGPT]

Act as a skeptical dental office manager earning $60k. My homepage headline says: (paste headline). Read only the header and first paragraph, then answer in 3 bullets: what you think this does, who you think it is for, and what confuses you. Next, score clarity 1-10 and rewrite the headline in under 12 words that would have fixed your confusion.

[Cursor]

In this repo, find every string in the /marketing and /landing folders that describes the product. Build a CSV at positioning-audit.csv with columns: file, line, current phrase, implied audience, implied claim. Flag rows where two files claim different audiences. Then propose one canonical sentence per audience and show which files would need to change.

Full archive at aicofounderstack.com/tag/prompt-pack.