Daily Prompt Pack: Competitor Teardown – Map Their GTM Playbook Before You Build

I keep a standing Monday ritual: pick one competitor and tear them apart on paper before I write a line of product code. This pack is that ritual, codified. Three prompts, three lenses, one usable artifact.

[Claude]

You are a GTM analyst. Given my product (a $29/mo AI lead-scoring tool) and competitor X (their pricing page, homepage copy, and GSC data I paste below), build a comparison table with 5 columns: positioning hook, ICP, pricing strategy, distribution channel, and obvious gap. Then list 3 moves I can ship this week to attack the weakest gap. Output as a Markdown table plus a 5-line action list.

[ChatGPT]

Act as a competitive-intel writer. I will paste the full transcript of competitor X’s sales call from a YouTube demo. Extract their 7-step objection-handling script verbatim, then reverse-engineer the underlying fears each objection targets. Deliver a two-column table (objection / fear it reveals) and rewrite my own objection replies using the same fear logic, different wording. Keep it under 300 words.

[Cursor]

Open my repo at /src and the competitor’s public sitemap.xml URL. Scan both for overlapping feature keywords, then generate a diff report listing which of my endpoints/services cover capabilities they advertise but I lack. For each gap, write a TODO task with an estimated effort (S/M/L) and a one-line implementation sketch. Output as a GitHub-ready issue block per gap.

Full archive of packs at aicofounderstack.com/tag/prompt-pack